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Professional Google Advertising Professionals

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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Though there is a lot of crossover, Black Hat has become more the domain of security professionals, researchers, and academics, whereas DEF CON is an anything goes world that borders on renaissance festival meets hacker fest.

  4. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. Google, Yahoo and Bing have each published enough about how they...

  5. Audience Targeting Strategies for LinkedIn Ads

    For example, let’s say you are advertising software that is geared toward marketing professionals. Partner websites may include website publishers in the Google Doubleclick Ad Exchange. The current targeting options within LinkedIn are robust and...

  6. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Social media has enabled advertisers, marketers, and public/investor relations professionals to engage communities, not audiences, in real-time. Take action: Search engines and free tools such as Google Alerts can help you find brand mentions quite...