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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    More than denigrating wannabe UX designers, my intent is to help you hire a more qualified UX professional and achieve real UX successes. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    A very positive reputation, the guidebook says, is "often based on prestigious awards or recommendations from known experts or professional societies on the topic of the website. Version 5.0 of the handbook is dated March 2014, and contains updated...

  3. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". This made perfect sense, as marketing naturally incorporates a...

  4. U.S. Search Awards 2014 Nominations Now Open

    Young Search Professional of the Year Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the...