Also available today is the new Live Search Farecast, which includes technology acquired through Microsoft's April 2008 acquisition of Farecast Inc.the award-winning travel site known for helping users find the lowest airfares by predicting when...
I'd expect a possible acquisition or partnership to do rev share with someone else's search results, versus trying to compete with their own. The Google/DoubleClick merger will prove a strain for Google, as they find themselves in the same boat as...
SideStep's acquisition of TravelPost, a user-generated content and review site, and TripUp, a social networking site for finding travel partners, solidifies the approach that empowered and educated users are more valuable to travel search suppliers.
Of course, online merchants might more likely look to doing something like revenue sharing or cost-per-acquisition deals. Google and T-Mobile Announce Partnership - A Reuters story reports that Google and T-Mobile are announcing a partnership that...
The network now includes such partners as Lycos Insite, Verizon Superpages, Thomas B2B, and Mitsui (Japanese search), as well as merchant services through acquisition of Miva Merchant. One value proposition that Hershberg said he found with the...
Kevin Lee looks at how customer segmentation can be applied to search engine marketing: Connect With Customer Segments in Search from ClickZ. The acquisition follows Yahoo's July purchase of Oddpost, a provider of web based email.
For this reason, as part of our results reporting, we also explain the benefits they are receiving in the areas of brand awareness, market positioning, and delayed customer acquisition. Remember that it usually takes about 2.5 correspondences with...
They can also be a powerful and cost-effective customer acquisition channel for merchants. Additionally, monitor your customer reviews as well as your competitors'. Provide good customer service so you can receive good reviews and, thus, improve...
They can also be a powerful and cost-effective customer acquisition channel for merchants. Shopping search engines make it easy for people to research and buy products. On the other hand, with a referral fee model," he continued, "shoppers may...
The new Shopping.com Smart Bidding System enables merchants to automatically adjust their bids within the Shopping.com Network in real time, making it easier to manage customer acquisition campaigns on Shopping.com.
Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Collects customer satisfaction reports from shoppers that...
July saw the launch of DealTime ROI Tracker to help merchants measure the success of their direct customer acquisition campaigns on the DealTime Network. This lets you follow traffic patterns, pricing trends and customer buying habits -- great...
Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Google Product Search Insights: The Impact of UPCs on Customer...
Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Search Engine Watch News + SES San Jose Agenda Now Available...
Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Search Engine Milestones for May 2003 SearchDay, June 4, 2003...
Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Not all shopping search engines have customer ratings for you...
Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Each time a customer narrows his search down, the customer can...
Shopping search engine DealTime completes its acquisition of consumer reviews site Epinions. Overture sued over Fast acquisition News.com, May 8, 2003 http://news.com.com/2110-1024-1000543.html Nevertheless, this customer certainly has the...
Yahoo says that the AltaVista brand and web site may survive once it completes its acquisition of Overture (which owns AltaVista). Contractually, AltaVista can also reject any page if a Trusted Feed customer doesn't comply with AltaVista's policies...
While Netscape has been busy recasting itself as a search-and-navigation portal this year, the NewHoo acquisition is the first real-step the company has made toward backing up its words with original content.
