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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep...

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). These search triggers can be used to help align search and social...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. What the searcher actually types into the search...

  5. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. In addition to helping with mining content from your index, these ratios also provide important clues about the...

  6. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Its predictive search uses data collected daily from "150 million web pages and more than a billion consumer interactions" in order to make suggestions for products after only a couple characters are typed into a search bar.

  7. SEO Into 2014: The Irreversible Changes in Google's Products

    And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Because of this, Google is reengineering their products – such as Maps – to sustain their monopoly on search

  8. Patch.com, Huffington Post Dominate Google News Results [Study]

    Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...