Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Hackers Are Smarter: SEOs, Be Prepared – Search...
Aliyun’s search engine would come in handy for these burgeoning millions of users that will be researching various brands and products, which could potentially influence their buying decisions. If Aliyun becomes the default engine for online buyers...
The content of those feeds are consistently misaligned with how users search for products on Google and therefore a lot of potential volume is left on the table. On their website, on their shelves, and in their advertising and promotions, these...
That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average influencing 30 percent or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or...
While the holidays no doubt contributed to the PLA budgeting spike, people don’t stop shopping online once the holidays are over, and Lawson said PLAs offer advertisers a prominent away to showcase their products.
These are folks who know your products/services inside out and have a great storytelling voice. Ask employees to tell a story about your products/services. For many years, Matt Cutts of Google has been providing a lot of helpful information on...
Since Knol pages included personal opinions of the author, criticism arose over whether Google owned / hosted products like this may get unfairly favored in the SERPs. Summary brought search engine and social marketers challenges, joy, and plenty...
When Google Shopping first came out, Google’s tutorial about setting up Google Shopping campaigns encouraged merchants to set up an All Products campaign (One Ad Group with the entire feed) as their only Ad Group.
In an interview with the Financial Times, Almunia accused Google of giving itself preferential treatment by “diverting traffic” to its own vertical search products, including Google Maps, Flights, and Shopping.
An extended category description with things like a shopping guide can be located underneath the listed products if that aids user experience, but you need a minimum amount of unique content for each page.
Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes appeared in search results.
Bing includes millions of free listings from merchants and rankings are determined entirely by which products are most relevant to your query. In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing...
These are great features which adds even more to Google’s already very visual feel, while also helping shoppers organize and further understand products.degree product image view, which is available in the toy category currently, gives shopper the...
Appeal of a company’s products. Products, features and fashions move on, as does the language itself and the terms that consumers use when they are searching. Which products or brands they are promoting.
There are about 500 million products for sale and about 100 million (1 in 5) have a Like button next to them. Once they give permission, we can see the products they Like, the stores and brands they Like, and the stores, brands and products their...
Straight translations of keywords aren't always effective, as customers might search for products using local words or phrases. The new German site includes the localized descriptions and information on 58,000 products from English into German.
Best Buy obviously has some work to do to keep up with the all-knowing, all-seeing, and ever-so-popular Apple despite that they do carry their products. Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the...
Suppliers typically provide you with images to accompany their products, but the problem is those images aren't unique to your site. User reviews provide reassurance to your users that others are buying from the site and, hopefully, endorsing the...
ToolKing has PLAs for all of their products, though some non-performers are underbid to appear low in shopping results, or not at all. The company also has reinvigorated sales of thousands of products thought dead.
