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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services.

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  3. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. In addition to helping with mining content from your index, these ratios also provide important clues about the...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the blogosphere, message boards, and forums continuously. That’s pretty incredible, considering these "super influencers" drive an...

  5. Holiday Season Search Trends of Top U.S. Retail Brands

    Best Buy obviously has some work to do to keep up with the all-knowing, all-seeing, and ever-so-popular Apple despite that they do carry their products. CVS and Rite Aid are common household names, whether it is for their pharmaceutical services or...

  6. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    It turns out only 30 percent of all search queries trigger ads (Google makes the majority of its ad revenue from products and services related queries, as you’d imagine). And yes, from time-to-time a commercial or shopping related query returns...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life. She immediately assumed control of the company and its products and services.

  8. Top 5 Trends for Search & Social Media Marketing in 2012

    As social networks are used ever more frequently for aggregating and sharing interests, expect opinions, both positive and negative, about products and services to spread with lightening speed. In 2012, companies will need to proactively scale...