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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    What keywords would they be searching to find my products or services? We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your...

  2. How to Build Your First Content Marketing Strategy

    Typically, the first thing that comes to mind when we think about our business: the features we offer to our customers, either products or services. They are interested in grabbing the attention of potential customers, but their products and...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. The way we market, sell, deliver and report on SEO...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...

  5. 10 Lessons About Enterprise SEO

    Keyword research is really user research that details how your customers are using language to describe your products, services, and content. The key to getting links on a consistent basis is to effectively market relevant and valuable content to a...

  6. Inbound Marketing in Various Languages

    Even if you consider your products or services to have truly global appeal, it can pay to concentrate your efforts. This could provide a starting point, but good market research should also be used to identify the best initial market(s) for your...