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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. If I'm thinking about offering a vegan meal delivery service, I can create very different products...

  2. How to Build Your First Content Marketing Strategy

    Typically, the first thing that comes to mind when we think about our business: the features we offer to our customers, either products or services. They are interested in grabbing the attention of potential customers, but their products and...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. The way we market, sell, deliver and report on SEO...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...

  5. 10 Lessons About Enterprise SEO

    Keyword research is really user research that details how your customers are using language to describe your products, services, and content. The key to getting links on a consistent basis is to effectively market relevant and valuable content to a...