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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Additional improvements: German language support and several technical platform performance enhancements. Adobe has announced integration between two key...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  4. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Data from the Q2 report derived from xAd's platform in April 2013 to June 2013 from more than 200 unique national brand advertiser campaigns. Use action-oriented creative: Coupons, promos, new products or limited-time offers provide an extra...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle standpoint. Richard Fleck, Vice President, Strategic Services from Responsys...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    For most selling goods and services, the social platform could reduce potential sales compared to those generated on the ecommerce website where related product and services can be presented to increase the total sale before check-out.

  7. Win Earned, Owned and Even ‘Paid’ Links With Content

    Buy their products or services Idea creation: Have specific brainstorm sessions for: each persona, every content type you want to use, semantic phrases and niches, every platform (blog, microsites, tumblr etc) you aim to include in the strategy.

  8. Extending Your Google Analytics Functionality With the Application Gallery

    Many are standalone services or plug-ins to other products that tie into your data through the Google Analytics API. For some people that might mean integration with a CRM or call tracking platform. Originally part of the Google Analytics developer...