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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    These same figures when you consider brands that have multiple organic listings jumps to 25 percent overall and jumps to 41 percent overlap (from 33 percent) with so many SKUs for their products getting listed for various keywords.

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle standpoint. Richard Fleck, Vice President, Strategic Services from Responsys, spoke about the importance of understanding who your...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...

  4. Key Factors to Effective Competitive Analysis as a Small Business

    Imagine how helpful it would be to find out which products and services that they are selling and marketing the most so that you can consider selling (or avoiding) them as well. In the case of UHaul and Public Storage, UHaul does promote self...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    products – Yodel AnecdotalYahoo killing off products you probably don't use. Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan to increase their time on social media over the next...

  7. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. BIA/Kelsey helps clients by offering consulting, valuation, research, and forecasting...

  8. Will Google's Proposed Search Fixes End EU Antitrust Case?

    Competitors say that Google manipulates its results by heavily featuring its own products and services. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the search market...

  9. SEO & Keywords: Think Conversions, Not Rankings

    Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. Delivering additional SEO services to capitalize on...