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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    What keywords would they be searching to find my products or services? Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing.

  3. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. Every year I hear a new chorus of folks claiming that SEO is dead or that...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. As seen below, Amazon.com customizes the content of the homepage based on products you have viewed in...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...