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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Using these technologies, users can browse products and content in a fast, intuitive way via a clean interface. While this approach allows for indexing by Google, it has proved unpopular with SEOs and developers for several reasons, mainly due to...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Promote New Products/Services Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do well if we try them out again...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? These services allow users to listen to an unlimited amount of music for a monthly subscription fee.