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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? These services allow users to listen to an unlimited amount of music for a monthly subscription fee.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. From an organic search standpoint, displaying relevant content related to page content provides more...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't...

  8. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    New products or services. There's simply too much shopping and egg nog for anyone to be concerned with choosing services or buying goods for their business. Services like Aqcuisio's bid and budget management algorithms can aid in this process of...

  9. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Coming in dead last out of 100, Apple's mobile experience is lackluster when measured against factors in The Search Agency's scorecard – even as a leading tech company and producer of this holiday season's most-wanted products.

  10. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...