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  1. SEO Is No One-Trick Pony

    Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx? There are certainly many other elements that can go into a...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    List of products and services available at location Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    Consumers utilize multiple devices to research the products and services that interest them. An SEO strategy that allows consumers to find your products or services and provides a great user-experience, regardless of device, will be the best SEO...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Suppose I perform my Black Rain Boots query on my...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.