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  1. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. For a content marketing campaign to be effective, several things must be in alignment. A wider expertise helps them be creative and effective when...

  2. Using the DMAIC Process for SEO Projects

    It's difficult to port across the whole Six Sigma process to digital marketing projects as our products aren't as clearly defined as they are in vehicle manufacture. Furthermore, improved processes often lead to more cost effective processes.

  3. How to Build Your First Content Marketing Strategy

    Typically, the first thing that comes to mind when we think about our business: the features we offer to our customers, either products or services. They are interested in grabbing the attention of potential customers, but their products and...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, we can determine where they are in the purchasing cycle or interest in specific products based on pages they visited in past. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    These rich snippets, such as reviews and pricing information for products or show times for events, allow searchers to quickly get a sense of how useful the search listing is. Marketers now leverage the power of schema.org mark ups in a cost...

  6. Why Social Media Listening is Important for Brands

    Uncover conversations about brand, industry, products and respond in real time. Uncovered conversations about their brand, products, and industry. Integrate with CRM to prove cost savings. If you're running social media for your business, you must...

  7. Defining Authorship: The Difference Between Contributors and Guest Authors

    The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and ranking linked information sources. Publishers are looking for ways to scale their content and revenue in a cost...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Boost Conversion new conversion rate − _____% old conversion rate) / _____% old conversion rate X $_____ average # monthly products sold X $_____ average product sales value __________________________________ = Increased Sales...

  9. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average influencing 30 percent or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or...