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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Local Products – a list of all your products that are in-store. The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the local products feed at least once a week, and product inventory...

  2. SEO Is No One-Trick Pony

    Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx? Finding the keywords/themes of this content is the art/science...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It is about getting across the important, relevant, needed information about your products and/or services. It's not traditional "content creation" where we write up your products and list your service, but it's a content person's user- and brand...