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  1. Idearc Creates Executive Council, Reorganizes Sales Division

    Newcomber Dave Bethea joins Idearc from PrimeSource Building Products, an independent distributor of building products, where he served as regional Vice President for Operations. Idearc CEO Scott Klein has announced the nine members of the new...

  2. Winning the Local Search Battle

    For the first time in many years, Idearc's Superpages.com has fallen from the number one position, knocked off the hill by AT&T's Yellowpages.com. In terms of capturing local content, traditional yellow pages publishers have a huge advantage based...

  3. Search Headlines & Links: April 3, 2008

    Former Citysearch CEO Heads to IdearcFormer Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. Want a snapshot of the day's search marketing news?

  4. Former Citysearch CEO Heads to Idearc

    Former Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. I am excited about the opportunity to lead Idearc's Internet business," said Mr.

  5. Optimizing Images for Search Engines

    Within Google, image search is the leading vertical by far.Image search results are being pushed up more and more into the contextual (web) search results, and to improve usability," said Chris Smith, Head of Technology and Development of...