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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    This includes websites, products, articles … the list goes on. I'm kind of a supply-side marketing guy, which is if you have a great product, everything flows from there. Lastly, with Google authorship taking a strong foothold on rankings and the...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    products – Yodel AnecdotalYahoo killing off products you probably don't use. Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge...

  3. Driving Consumer Insights With Mobile Analytics

    What you'll see with the free products (Google Analytics and Flurry) is that they don't particularly support drilldown into customer segments (e.g.women, age 18-34). On Activation, we obviously want to know, "for the number of people that actually...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's awesome to be able to look at all of your products within Google product listing ads, figure out the right bid, see how that product is converting and adjust the bids accordingly. All these reasons relate to control, but getting into the top 3...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    Conversion events can include selling products, generating a lead, scheduling an appointment, etc. You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC...

  6. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    For products, ask what are the season’s hot colors, materials (eyelet, leather), even prints (floral, leopard)? Ecommerce brand Lulus.com recent blog post featured a round up of all the Lulu’s products befitting the Girls’ characters’ styles...

  7. SEO & Keywords: Think Conversions, Not Rankings

    Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. Main product or services page to contact sales page: If...