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Products Google Merchant Center

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant Center product...

  3. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Retailers who want to create ad groups for products outside of Google's default labels (Brand...

  5. Why Google Will Reject, Block, or Flag Your Data Feed

    View your Google errors and suggested optimization's by clicking on Data Quality Details under Data quality in the Google Merchant Center Dashboard: You can see overall data feed information in AdWords, but your Google Merchant Login has a more in...

  6. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  7. 5 Google Dynamic Remarketing Ads Best Practices

    Send a data feed to the Google Merchant Center Login: You're already doing this if your listing on Product Listing Ads or AdWords. Moreover, Target can show you specific shoes you looked at, and items that relate to those shoes (shoe categories...

  8. Product Listing Ads: How to Maximize Your Returns

    Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...

  9. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You need to control the feed to be able to control the errors in the Google Merchant Center just to make sure your products are still live on Google Product Listing Ads. In this video, Rick outlines the importance of making data feed changes, such...