SEO News

Products Google Merchant Center

  1. New Google Shopping Overview & 4 New Tools

    The products tab displays all of your product information from the Google Merchant Center. Currently with Google Shopping, product information is accessible through the Google Merchant Center, which is not always accessible for all advertisers and...

  2. Why Google Will Reject, Block, or Flag Your Data Feed

    View your Google errors and suggested optimization's by clicking on Data Quality Details under Data quality in the Google Merchant Center Dashboard: You can see overall data feed information in AdWords, but your Google Merchant Login has a more in...

  3. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  4. Summer Prep for a Very Merry PLA Christmas

    Clean up your Google Merchant Center feed. Increase the frequency of your feed updates to Google Merchant Center. Choose products that you want to show on critical queries and implement the bidding and negative strategies to help them serve.

  5. 5 Google Dynamic Remarketing Ads Best Practices

    Send a data feed to the Google Merchant Center Login: You're already doing this if your listing on Product Listing Ads or AdWords. Moreover, Target can show you specific shoes you looked at, and items that relate to those shoes (shoe categories...

  6. Product Listing Ads: How to Maximize Your Returns

    Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You need to control the feed to be able to control the errors in the Google Merchant Center just to make sure your products are still live on Google Product Listing Ads. In this video, Rick outlines the importance of making data feed changes, such...

  8. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Keep Your Merchant Center Feed Fresh: Don’t set it and forget it. While the holidays no doubt contributed to the PLA budgeting spike, people don’t stop shopping online once the holidays are over, and Lawson said PLAs offer advertisers a prominent...

  9. Google Catalogs Design Tips: How to Best Showcase Your Products

    There are some types of industries where catalogs are meant to list every single item available from a particular merchant (office supply catalogs come to mind). Most print catalogs do not have section headers that lead the consumer back to various...

  10. AdWords Christmas List: 6 New Features Google Should Add in 2013

    Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data. If I do a query that has products attached to it within the Merchant Center – the ads are shown.

  11. Top 10 High Impact Google AdWords Innovations to Watch Now

    Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed. With a keyword search, Google will automatically select the most relevant product from the merchant center account.