This requires a strong understanding of what is in that portfolio from a content perspective, and also an in-depth knowledge of how consumers actually search for those products in the real world. Whether its the content of feed fields (e.g.title...
Many of their clients have products and services at their disposal. Some of these publications are even getting ousted for link building tactics, and some industries (like the food critic industry) as a whole struggle to keep journalists "honest...
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
The original TechCrunch report suggested Google may add Wavii's technology to enhance the Knowledge Graph results, though it could also be used on an assortment of Google products, including Now, News, and Glass.
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. The European Commission is now seeking feedback on Google's...
Data is contributed from all Google Analytics clients that authorized sharing with other Google products. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and...
Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...
This includes websites, products, articles … the list goes on. Consider that 30 million books have been published to date, according to a report from Mashable that used Google's algorithm to add them all up.
For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like the Starbucks logo.
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
products – Yodel AnecdotalYahoo killing off products you probably don't use. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with...
What you'll see with the free products (Google Analytics and Flurry) is that they don't particularly support drilldown into customer segments (e.g.women, age 18-34). On Activation, we obviously want to know, "for the number of people that actually...
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
Using semantic optimization, you can better position the products in your feed to match actual consumer intent. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs...
As revenues rise year-over-year, company CEO Larry Page put the focus on future products and Google's growth potential. Page held steadfast to Google's philosophy of investing in products for the future.
You can turn Google PLAs into a program similar to Amazon, or a marketplace, where there's a locked in margin for your products. You can try to be as sophisticated as you want to be on Google Shopping when it's was free, and ultimately it was up to...
G+ was build (sic) primarily as an identity service, so fundamentally, it depends on people using their real names if they're going to build future products that leverage that information. Not long after Google+ was launched, I came to the...
Unruly Analytics is the latest in a line of Unruly products released in 2013. Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. This new capability goes significantly beyond the useful information about how...
As noted with the Home Depot example, key engagement options exist such as an "add to cart" action button, search for intent refinement or modification, other options to dig into additional information and links to similar products that other...
Competitors say that Google manipulates its results by heavily featuring its own products and services. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the search market...
