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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Minimally, marketers should focus on three important sets of...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, most businesses offer multiple products or services. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  5. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...

  6. Google, YouTube See Uptick in 2014 Back-to-School Search Traffic

    In addition, advertisers should target the DIYer with tips and tricks integrating their products, Google says. As students and teachers across the country return to the three Rs, Google says back-to-school searches have grown 45 percent year-over...