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  1. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Edit destination URLs for specific products. Google has announced two new tools for Google merchants on the Google Commerce blog.

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. In-Market Segments: This shows us which categories of products our...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to...