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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. Google In a "Learn with Google" online vocabulary reference Google defines SEM as: In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Lead nurturing: Finding people who are interested in your products/services Google Alerts Everhart also mentioned that Google Hangouts have worked well for her clients, with the audience liking that real-time face-to-face aspect, and the ability to...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Google now gives the ability to prioritize certain products or segments within the campaign so that retailers can drive traffic to those products without the complexity of having to adjust bids up and down to hope that they might trump others.

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use the “adwords grouping” and “adwords labels” attributes to group your products in Shopping campaigns. Product Listing Ads are still Product Listing Ads: The way you...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. Make sure your site is fast: Check out these tools and tips from Google...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    What keywords would they be searching to find my products or services? This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting...