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  1. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren't already familiar with their brand, but are in need of their products or services.

  2. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    From a natural link acquisition perspective, it’s much easier to attract quality links to great informational content than it is to key transactional content. Ensure that once the potential customer has decided to buy your product, it’s your...

  3. Top 10 Web Analytics Segmentation Tips

    Is your business focused on aggressive acquisition for key products? Get Closer to the Customer Get closer to the customer by implementing non-personally identifiable customer “keys” that can help turn “unique visitors” into “customers”.

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    To bring in a new subscriber who doesn’t have to buy anything, and opts to watch the entire lesson for just a few pennies – that’s an amazingly low cost of acquisition. Being so tuned in to customer demand via search helps her build community and...