What you'll see with the free products (Google Analytics and Flurry) is that they don't particularly support drilldown into customer segments (e.g.women, age 18-34). Acquisition: How do users find you?
I know a lot of direct marketers who'd be thrilled with those results for customer acquisition," Mackey said. To start with, not every brand has the recognition of eBay as well as the SEO chops to be in high ranking for every class of products, so...
New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren't already familiar with their brand, but are in need of their products or services.
Audiencewise also has a tool to help you understand who has already been sharing your content by giving you ‘Shares by Url’ as a csv export and expect this to improve with its recent acquisition by SEOMoz.
From a natural link acquisition perspective, it’s much easier to attract quality links to great informational content than it is to key transactional content. Ensure that once the potential customer has decided to buy your product, it’s your...
New CEO, Rob Walling's plan was to quietly relaunch his new acquisition with as little fanfare as possible. In 2010, Rob Walling, a HitTail customer of 5 years, emailed Connors and offered to buy the software.
Another way to look at it is customer acquisition cost (CAC). Appeals to the type of customer who is likely to become a repeat purchaser Anticipate Offer Redemption and Customer Experience The most important regulator of how many units to sell is...
The research outlined above was based on a mere snapshot in time for a company that takes the long view (watch Jeff Bezos’ explanation of the Zappos acquisition on YouTube). Moreover, Amazon is not only Google’s biggest customer, but extremely...
Is your business focused on aggressive acquisition for key products? Get Closer to the Customer Get closer to the customer by implementing non-personally identifiable customer “keys” that can help turn “unique visitors” into “customers”.
Putting ARPU in focus helps you understand which revenue or customer acquisition levers you need to work on. The return on the customer acquisition and operational investments happens not immediately, but in future months of recurring revenue.
It should account for the cost of acquisition. Still others aren't a potential customer at all. If your customer support department spends time on a phone, there's the hourly cost and a phone charge involved.
To bring in a new subscriber who doesn’t have to buy anything, and opts to watch the entire lesson for just a few pennies – that’s an amazingly low cost of acquisition. Being so tuned in to customer demand via search helps her build community and...
Each marketing channel can play multiple roles throughout the customer acquisition process. There is much more to customer acquisition than just paid search and retargeting. In order to come up with the optimal channel sequence for your acquisition...
Optimize Acquisition Channels First This is particularly useful if you need to realize a quick win to show the value of conversion optimization because it is easy to show a reduction in overall cost per acquisition.
Decrease your cost per acquisition. There are five important PPC ad copy elements that will affect your prospects’ decision to take action and click through on your ad, and then once on your page to convert to a customer.
In many cases, goals might emphasize customer acquisition or revenue. Yet other goals may augment content reach and effectiveness, for customer service or talent acquisition. Just checking for commonly asked questions that customer service and...
Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing customer retention. By creating unique acquisition targets per customer segment, you can create compounding increases in...
For many companies who want to and can acquire new customers via the Internet, SEO can be the most efficient customer acquisition channel if its particularities and complexities can be coped with continuously.
That's a good thing: the deep discount largely attracts deal seekers who don't come back for the intended "customer acquisition". The space, as a result, will move away from acquisition and more towards loyalty as an objective and guiding principle...
And we know that new customer acquisition (a la Groupon) is in high demand. On both the user and merchant sides of the equation, Foursquare's evolutionary path is in line with the general trend, continually covered here, about LBS products moving...
