GOAL: Grow Revenue, Boost Conversion new conversion rate − _____% old conversion rate) / _____% old conversion rate X $_____ average # monthly products sold X $_____ average product sales value __________________________________ = Increased Sales...
Let them know you appreciate their loyalty and interest in your products. That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average influencing 30 percent or more of all conversions on...
He filmed and uploaded his first video to YouTube, and now it’s become his most effective form of advertising with 50 percent of all customers introduced to his products through YouTube. AdWords for video will show website traffic, number of...
What is the average order size, both in terms of the number of products and dollar amount? And as 68 percent of CMOs suggest that they are shifting more spend to content-led initiatives in 2013 there is clearly a need to measure how effective that...
Some products are just too sensitive to think about sharing, so that’s a huge decrease in sales from just adding a like or tweet button. Often products provide numerous solutions to a client—but only the biggest and best should be presented in the...
Give your products away for free. This works incredibly well if your products or services have real synergies. Below is a list of cost effective tips that every business can action to maximize the ROI of any content investment made.
Erick Mott: Is using email to request contributions for a crowdfunding campaign (especially consumer products where a contribution is a "pre-order") considered spam? Speaking from experience as both a crowdfunding supporter and campaign leader...
On the other hand, the goal of conservative rank improvement for Italy gears seems easily attainable due to the depth and breadth of the content supporting these products. Also, you may have a solid backlink profile for these products.
Are your products allowed to be exported into the target market in the first place? It's important that your products have a genuine appeal within the markets you choose but other factors can be equally important.
PRWeb has turned the traditional press release designed purely for mass communications and press appeal into a more powerful form of search, social and content marketing designed for reaching targeted communities online,” says Vocus Senior Vice...
How good are you at selling incremental products to your existing customers? For any business, especially subscription ecommerce companies (Barkbox, Artsicle, H.Bloom) or SaaS products (Acquisio, SalesForce, Omniture), customer retention is critical.
Even if you consider your products or services to have truly global appeal, it can pay to concentrate your efforts. Inbound marketing won’t deliver instant results, but it can be cost-effective way to boost sales and engage with customers across...
Being a YouTube partner allows Perry to enable ads from other advertisers to appear on her YouTube channel – advertisers that sell complementary products likely appeal to the same profile as a VeryPink knitter.
Recommend Products and Services Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. This is particularly useful if you need to realize a quick win to...
Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. Make it easy to add remove and navigate between basket and products. The four types above isn't simply a reflection of...
While video is undeniably the best medium to showcase TRX products and programs, the TRX videos were too long, and the content was hard to find. When TRX recently introduced a new product – the TRX Rip Trainer – Packowski mounted a YouTube TrueView...
Bundle a freebie with certain products for a limited time. Some merchants saw a cost of sale as low as 1 percent, with the average cost of sale varying between the 7 and 10 percent range. Online retailers not thinking out of the box on how to...
This strategy is particularly effective for campaigns with a wide number of service offering or products. Look for ad groups that have strong volume-level metrics (high impressions and clicks), engagement-level metrics (high CTR, low bounce rate...
Headquartered in Madison, WI, American Family Insurance is a multi-line property and casualty insurance provider with auto, home, business and life products. Just like AdWords, Promoted Videos are auction-based and work off of keywords and...
Since there is no vetting process to put scripted objects on Marketplace (see: not cost effective/wildly inconvenient) the only way to know about damaging products or fraudulent merchants is often long after the damage has already been done.
