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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Over the years, however, the term "search engine marketing" has come...

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    With your product inventory at your fingertips in AdWords, you can seamlessly organize your products into product groups using any combination of product attributes. Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Samsung got fined for hiring people to write fake positive reviews of its own products and negative reviews of competitor HTC. If you have amazing products, put in effort to build great service, you'll build a great rep," Beal said.

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The all-night-long coding sessions helped change Zuckerberg's life through the creation of products like live comments during CNN election coverage and Facebook TV. The new ClickZ Live conference series kicked off in New York this morning with a...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the typically enormous range of customers and/or products, enterprise marketers have difficulty figuring out what and to whom to write. Demand Metric recently published their content marketing benchmark survey, in which they asked 521...