Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Key products to focus on Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy...
But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users. Pay-per-click search marketing may have been invented in...
The original TechCrunch report suggested Google may add Wavii's technology to enhance the Knowledge Graph results, though it could also be used on an assortment of Google products, including Now, News, and Glass.
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. The European Commission is now seeking feedback on Google's...
Data is contributed from all Google Analytics clients that authorized sharing with other Google products. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and...
Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...
This includes websites, products, articles … the list goes on. If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books...
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
products – Yodel AnecdotalYahoo killing off products you probably don't use. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
On Activation, we obviously want to know, "for the number of people that actually activated our products using it 1x - is that going up or down over time? If you're building an app today and want to find your instrument, always look at two products...
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
Using semantic optimization, you can better position the products in your feed to match actual consumer intent. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure.
He highlighted the firm's commitment to developing products that may not hold much value in the near term. During the company's call with investors, Page put the focus on future products. As revenues rise year-over-year, company CEO Larry Page put...
SEW: Are there any new products in the works? Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has...
On a larger scale of 30-50,000 products, that becomes much more difficult, but if you have a small feed, that's totally realistic and that's a really good use of your time. It's awesome to be able to look at all of your products within Google...
Note: this does not apply to pictures of products that include text on the actual product. Photos of products in real situations or photos of products with a background are acceptable. It seems they're just following users' lead; last year the...
G+ was build (sic) primarily as an identity service, so fundamentally, it depends on people using their real names if they're going to build future products that leverage that information. Not long after Google+ was launched, I came to the...
Unruly Analytics is the latest in a line of Unruly products released in 2013. This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google...
