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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks. For more information, including search trends, top websites and retail products for back to...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Retailers who want to create ad groups for products outside of Google's default labels (Brand...

  4. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. If I'm thinking about offering a vegan meal delivery service, I can create very different products...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Shared assets across all products are available via the marketing cloud. "Think of the website like a canvas where creativity meets technology. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new...

  6. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    The purchase intent of tablet users also differs from smartphone users in the fact that tablet users are more likely to utilize their device for researching products and services that may potentially result in a sale sometime in the future.