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  1. Top 5 Reasons Against Implementing a Tag Management Solution

    That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. Most tag management solutions allow you to configure workflows and user roles to...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. Social Media Tactic Planning Process: The toughest part in going through the tactic selection process is often computing...

  3. How to Make Video a Successful Part of Your Content Marketing Strategy

    The obvious benefit of YouTube is that it will host an unlimited amount of videos for free, allowing you to dedicate the entirety of your budget (if any) into production. Taking all of these suggestions into consideration, one of the best things...

  4. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Content production was a chore and most businesses were not open to it - they didn't get why content was important. Essentially HitTail automates the process of panhandling for potentially golden keyword phrases from all your incoming search query...

  5. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    These automated solutions are still driven by humans, people like those at DataPop, who have identified factors hindering content production at scale and are developing remedies. DataPop have had to put a number of quality checks in place, one of...

  6. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    We agreed on 42 different verbs and filmed 42 different scenes in less than a week and used post production to stitch it together. Buzzman used the same process of running focus groups, but expanded from France and the UK to Germany, Spain and...

  7. Integrated Marketing: Why Search Needs a Large Seat at the Table

    Dana Todd (SVP, Marketing and Business Development, Performics) moderated the panel, which featured Lars Feely (Group Search Director, Neo@Ogilvy), Brenda Fiala (VP Strategy, Blast Radius), Mark Huffman (Executive Production Manager, Procter a...

  8. Digital Asset Management Strategies to Grow Your Audience

    If the content production process is managed properly you can boost the buzz around the main content with previews in other formats. Digital asset managers can leverage the content production process by directing the use of content in other sites...