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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Work after the event is just as important as the planning and production. In my limited experience with event sponsorship and booth participation, I know costs of participation and sponsorship can easily exceed tens of thousands of dollars.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction.

  3. IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment

    Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers. All five parts of the initiative help define the digital video ecosystem, reduce costs and increase efficiency for all...