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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Work after the event is just as important as the planning and production. Since the Aberdeen research focused primarily on company-hosted events, it was interesting to see the shift in how organizations are developing event marketing initiatives.

  2. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook sorts and indexes on over 70 different types of data kept in a production SQL database. The ability to search posts was born out of a company Hackathon, he explained. My second day as a Facebook intern coincided with a company-wide...

  3. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    You mapped out a strong 301 redirection plan, worked with your developers on implementing that plan, and tested it thoroughly before releasing it to production. Now, it's one thing if a company knows it's doing this, but there have been a number of...

  4. Top 5 Reasons Against Implementing a Tag Management Solution

    That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. Why pay for a tag management solution when [insert company name] does it for free?