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  1. Top 5 Reasons Against Implementing a Tag Management Solution

    That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. Why pay for a tag management solution when [insert company name] does it for free?

  2. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    These automated solutions are still driven by humans, people like those at DataPop, who have identified factors hindering content production at scale and are developing remedies. They’re not another crowdsourcing company; ad creative is platform...

  3. Digital Asset Management Strategies to Grow Your Audience

    Content Development, Production t one. Digital asset managers can leverage the content production process by directing the use of content in other sites and media formats. If the content production process is managed properly you can boost the buzz...