SEO News

Product Types Shopping Search Engines

  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. Search engines read terms exactly as they are written, this...

  3. 5 Major Mistakes to Avoid When Managing the New Google Shopping

    AdWords and Product Listing ads are both managed through the AdWords client center, and they both appear on Google Shopping and Search, but that’s largely where their similarities stop. Manage Google Shopping Like Google Product Search

  4. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    I think the results could have been very different for a non-food product. We’ve seen some interesting and sometimes surprising eye-tracking studies, including the one we did last year with Explido WebMarketing, which compared results across search...