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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What if I search for a specific product from a particular brand? What the searcher actually types into the search engine is a very clear window into intent. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. Consumers have choices, not only where to shop, but which...

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in...

  5. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. Sell a product or service As a reminder, Google’s Distinguished Engineer Matt Cutts insists that...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much that liking it, favoriting it, sharing it and even subscribing to the channel wasn’t enough?