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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. Maybe there are features that could be bundled together to create the most...

  2. Why Content Marketing is a Definitive Method for Success in 2014

    While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond. With so many companies increasing their content investments in 2014, it could become a true...

  3. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook search quality and ranking engineer Ashoat Tevosyan shared a peek under the Graph Search hood in a post on the Facebook Engineering page yesterday. The majority of the work--infrastructure, ranking, and product--has been accomplished in...

  4. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    If a large percentage of your site if comprised of duplicate or low value content, you're wasting your budget on junk content and potentially keeping quality pages from getting indexed. Pulling in mashups of links/text of similar products, product...

  5. Recovering from Penalties, Penguin, and Panda

    Ways to deal with bad-quality pages on your site include 301 redirects, using noindex on pages or rewriting the pages and adding more supporting pages to that main topic. So how do you know if your site has poor quality?