SEO News

Product Types Customer Acquisition

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  1. Driving Consumer Insights With Mobile Analytics

    Acquisition: How do users find you? AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. As marketing professionals we're all be about customer insight and...

  2. Top 10 Web Analytics Segmentation Tips

    Is your business focused on aggressive acquisition for key products? Get Closer to the Customer Get closer to the customer by implementing non-personally identifiable customer “keys” that can help turn “unique visitors” into “customers”.

  3. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Rio, Covario’s SEO software spinoff, recently announced their acquisition of Top Local Search, Inc. This gave us a strong foundation to open an office, and today we have an office with sales, customer success and marketing up and running in London...

  4. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing customer retention. By creating unique acquisition targets per customer segment, you can create compounding increases in...

  5. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    This allows for the full power of the technology platform to be leveraged, along with the enhanced intelligence brought to the sale through the acquisition parameters. Obviously, you'll need to establish a way of feeding your traditional order...

  6. Link Building with Customers, Part 2

    It's an effective retention program many companies employ -- especially those with a high customer acquisition cost or high profit margins. All types of businesses have the opportunity to excel in customer service and open the doors to positive...

  7. At Arm's Length: Managing a Parent Company Dynamic

    Microsoft treats us like any other customer; we have the same sales people, same product feedback sessions, same lousy editorial process .believe me, we feel your pain. Since its acquisition of aQuantive in 2007, there's been a bit of chatter...

  8. Is There Room for Another Free Analytics Tool?

    And I'm sure this Yahoo acquisition will still be a hot topic. Google's launch was a rip-roaring success to a huge customer base where one-size-fits-all seems a perfectly acceptable solution. Add to that first-class support, and you have a very...

  9. CEO Schmidt: Many People are Very Happy with Google Search

    He also asserted that the smartest advertisers would figure out how to measure response on metrics such as cost per customer acquisition, tied directly back to those spots. Schmidt countered that properly targeted radio ads were in fact going to be...