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  1. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later search for the same product on Google. Combine views of pages or product categories with buying signal modifiers...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for that product suite or service.

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    It's pretty self-explanatory, but it tells us that we begin the process by discovering a product or service before moving into the realization phase, when we learn that we need it in our lives. Purchases can often be swayed by many factors, such as...

  5. Paid Search Ads Bring Big In-Store Results [Study]

    This will likely vary depending on merchant product category and paid search skill, so as always it’s best to put your toe in the water before investing your whole foot. Some merchants saw a cost of sale as low as 1 percent, with the average cost...