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  1. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    It can also really help with content planning and even product buying choices. Use an Advanced Segment here to split out your marketing channels and see which channels bring in which types of people to see whether the success matches up from...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. In December of last year, PLAs accounted for about 18 percent of all universal search integration types, Searchmetrics said, but the overall number of PLAs increased by 200...

  5. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Most searches happen in the summer months, when most babies are born in the United States – an insight...

  6. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? Try to quantify the scale (apply to page types) of the...