The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's product or services. There may be more effective and efficient strategies to acquire more of the right types of Fans.
That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. The article's basic premise: "Reward systems are...
Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization...
Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.
Chris Dyson: For general link bait I'd create a fake product such as the "Turin Jockstrap" and paint a stain of Christ's face on an old jock strap (hilarity and heresy ensues with the Westboro Baptist church calling me a fag!
New / limited product lines available in specific locations Applying the segments to your Traffic Sources reports will analyze the marketing activities and reviewing the segments across Content reports will identify the types of content that are...
Especially with the introduction of Pinterest Rich Pins, which allow brands to take control of their images and products by adding information about how much the product costs, where to buy and even if it's in stock.
For example, ecommerce sites often list product types in the header navigation and list brand types in the sidebar menu, or vice versa. Have you ever entered a website while researching a product or service, only to be confronted with massive...
Product Card: A Tweet card to better represent product content. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients:
Product extensions Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Dominating the first page of Google requires an understanding of the various data types Google...
Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.
Interviews: We interview our clients' stakeholders before starting any project, and it's incredibly invaluable to see how they view their target audience and how they think their audience uses their product.
This also reassures searchers of the likelihood they will find product matching their query. The site tries to capture all possible ways a consumer might search for the same product type. For Nordstrom, optimizing the women's wrap dress category to...
You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. Why are these types of events useful? SEO and public relations have much potential for synergy.
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. While the new Rich Pins don't seem to be directly monetized, it does raise the question of whether we will see...
The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...
For example, one of the last profiles I looked at was a U.S.site that shipped its product only to U.S.customers, but more than 65 percent of their links were from sites outside the U.S.mainly in Asia) and were on foreign-language sites.
You can recognize and reward them through contests or sneak peeks at upcoming product lines while also getting valuable insight about your business and adding a human touch to the online experience. Make sure they offer tools that ensure items in...
Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and organic search. And content that is feature-rich, like online video (YouTube – a Google product) and images...
They're at restaurants, on buses, or even in stores – often with only seconds to check out (and not necessarily "checkout") a product out before moving on to the next task. This shopper has discovered the specific product they want and is ready to...
