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  1. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...

  2. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Design your landing pages for mobile first and make sure they're simplified and focus on only one product or service on the page. Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  4. A Strategy Map for Google Display Network Success

    You can also utilize video ads to drive brand awareness and achieve product visibility. Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN...

  5. The Synergy & Benefits of Optimizing Content as You Write

    The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in...

  6. SEO Diagnostics: Urgent & Preventive Care

    Product Variations s the one that ranks. If you have review data for products you don’t carry, but you want to still leverage the review data (i.e.user-generated content), provide a message that the product is no longer carried on the page, but...