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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. If you wanted to heavily promote distressed inventory, high margin offerings, products where you have limited price...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to...

  3. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    What were the most important attributes for you about this product or service? When did you know you needed this product or service? How did you shop for this product or service? How did you decide to ultimately purchase this product or service?

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  6. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? Use this easy-to-use tool to quickly create keyword sets in all match types. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.