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  1. Do the PPC Engines Reward the Right Behaviors?

    That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. The article's basic premise: "Reward systems are...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.

  4. How to Dominate the Entire First Page of Google

    Product extensions Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Dominating the first page of Google requires an understanding of the various data types Google...

  5. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.

  6. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    This also reassures searchers of the likelihood they will find product matching their query. The site tries to capture all possible ways a consumer might search for the same product type. For Nordstrom, optimizing the women's wrap dress category to...

  7. BloomReach Adds 4 New Metrics to Measure Page Quality

    The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...