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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. In December of last year, PLAs accounted for about 18 percent of all universal search integration types, Searchmetrics said, but the overall number of PLAs increased by 200...

  2. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Most searches happen in the summer months, when most babies are born in the United States – an insight...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? Try to quantify the scale (apply to page types) of the...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. If you wanted to heavily promote distressed inventory, high margin offerings, products where you have limited price...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to...

  6. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users...

  7. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    What were the most important attributes for you about this product or service? When did you know you needed this product or service? How did you shop for this product or service? How did you decide to ultimately purchase this product or service?