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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. If you do have to have affiliates linking into your webpages, make sure they are high quality sites that contain original content besides content about your product.

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Consult with an SEO professional and determine what a realistic timeframe and budget would be for your type of business. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. The previous product meant we had to work with a combined CPA, so this is a great step forward for...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Rather than just focusing on the end product (the...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    The first of the 26 questions focused on the type of information Google asks for prior to considering a delisting request for specific content. Because Google has developed multiple versions of its product for different countries, it is better able...

  8. How to Optimize Your Content Strategy With Social Listening

    Continuing with the yoga theme, if your business happens to sell yoga equipment, you can easily see there are significant conversations occurring around what type of equipment to buy. This type of thinking is applicable to almost all businesses.

  9. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Group similar users together into multiple remarketing lists derived from a basic structure...

  10. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    With this type of question you're doing important two things that bring you unique, quality content: A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our product to solve a specific...