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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. Task Analysis: The Key UX Design Step Everyone Skips

    By organizing the bouquets by occasion, rather than by flower type, we eliminated the need for the men to know which bouquet was right for their occasion. In my 25 years of experience on over 250 projects, not one single product has been focused on...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate this process for each of your different audience groups.

  4. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Many companies net out in the middle – high profile...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Buyer's personas should be used to determine what type of content you should create and how much content it takes to be successful. Visitor Type (Returning or First Time) Using Monetate and leveraging past purchase behavior for customers with...