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  1. How to Optimize Your Content Strategy With Social Listening

    Continuing with the yoga theme, if your business happens to sell yoga equipment, you can easily see there are significant conversations occurring around what type of equipment to buy. This type of thinking is applicable to almost all businesses.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Group similar users together into multiple remarketing lists derived from a basic structure...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    With this type of question you're doing important two things that bring you unique, quality content: A question along the lines of "Tell us a story about.your experiences with using our product or how you've used our product to solve a specific...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Product Listing Ads in universal search saw the most...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Create a "Cyber Monday"-type kickoff event for back-to-school shopping. Product Listing Ads will continue to gain popularity and drive shopping performance. School may have just got out for some, but that doesn't mean search marketers can take a...

  6. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Step 3: Filter Gallery Results by Popularity, Reviews, Category, or Type Depending on what you would like to accomplish, filter by type: This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to...