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  1. SEO Is No One-Trick Pony

    In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    While this approach allows for indexing by Google, it has proved unpopular with SEOs and developers for several reasons, mainly due to increased development workload and incomplete support by other search engines and third party web services.

  3. Nuances of Spanish Language Search Marketing

    Going into more detail about this is an article in itself, however, if you need help, check out Google's support page on the topic. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Take a look at what might be considered the longest advanced Google search ever: site:google.com/drive/ -site:docs.google.com -site:picasaweb.google.com -site:developers.google.com -site:support.google.com -site:documents.google.com -site:drive...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns. Historical purchase analysis determined this was the audience most likely to purchase our product.

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. It's also possible that we'll see the release of a premium Google product...