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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). Additional features include: support for AdWords Shopping campaigns; inventory-aware...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    While this approach allows for indexing by Google, it has proved unpopular with SEOs and developers for several reasons, mainly due to increased development workload and incomplete support by other search engines and third party web services.

  3. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. Marin also had another "first" recently when it staked its claim as the first Google API...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you're still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift. Mobile is preferred over the PC for executives conducting research during and after...

  5. Nuances of Spanish Language Search Marketing

    Going into more detail about this is an article in itself, however, if you need help, check out Google's support page on the topic. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    It will support bulk actions directly in AdWords. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they...

  7. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Take a look at what might be considered the longest advanced Google search ever: site:google.com/drive/ -site:docs.google.com -site:picasaweb.google.com -site:developers.google.com -site:support.google.com -site:documents.google.com -site:drive...