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  1. 4 Google Changes and How Online Merchants Can Adapt

    Encourage customer reviews through sites like Ekomi and via Comparison Shopping Engines. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. Search engines and consumers get a very clear sign what this...

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Accuracy and relevancy of product descriptions

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    My general philosophy for pushing equity to product pages (on big sites) comes down to this one idea: focus on your primary categories, then sub-categories, then product URLs themselves. On large sites, it simply isn't scalable to attempt to link...