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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Product-Level Retargeting Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. You can now reengage website visitors based on the products...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches. But not just any boots; brands leading in terms of search volume include:

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  6. Remarketing Lists for Search Ads: 4 Smart Strategies

    Subscription services are unlikely to sell a subscription twice. A compelling case for remarketing on display is for services that renew once per year, like insurance. You can't use them with Product Listing Ads: This is annoying.

  7. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping engines.