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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping engines.

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.

  4. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services). We have no plans currently to merge into one company and will continue operating both brands with...

  5. Facebook Questions Challenging Search Engines And LBS

    This seemingly 'innocent' feature is in fact a powerful tool that challenges all 'traditional' search engines, photo search engines and location-based services. This option makes the new feature very useful for brands advertising on the platform or...