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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Based on that data, marketers can decide to either boost or bury a product in the user's search results for “front load washers”. Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Customer reviews and product ratings: Forty-eight percent of online shoppers...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Google doesn't mess around with search, and they are aiming to be the destination for product searches and purchases online. Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  6. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once a product category is chosen, BloomReach Mobile shows relevant products based on consumer intent. The "Just For You" feature creates personalized categories for the mobile user based on shared product attributes like brand, color, style...

  7. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. For some pure play ecommerce sites, the search results offer...