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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Based on that data, marketers can decide to either boost or bury a product in the user's search results for “front load washers”. Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep...

  2. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once a product category is chosen, BloomReach Mobile shows relevant products based on consumer intent. The "Just For You" feature creates personalized categories for the mobile user based on shared product attributes like brand, color, style...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. For some pure play ecommerce sites, the search results offer...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While merchants can pay fees for inclusion on our third party shopping sites, and subsequently may appear in Bing Shopping through partnerships we have, we do not rank merchants higher based on who pays us, nor do we let merchants pay to have...

  5. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. Sell a product or service As a reminder, Google’s Distinguished Engineer Matt Cutts insists that...

  6. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    In a phone conversation, Joe Dew, Head of Product at Superfish, told Search Engine Watch that the typical type of problem Superfish is trying to tackle is how to get a machine to recognize the difference between a flat metal washer (as in seal or...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much that liking it, favoriting it, sharing it and even subscribing to the channel wasn’t enough?