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  1. Microsoft Launches Live Search Cashback and Live Search Farecast

    Also available today is the new Live Search Farecast, which includes technology acquired through Microsoft's April 2008 acquisition of Farecast Inc.the award-winning travel site known for helping users find the lowest airfares by predicting when...

  2. Search Online, Buy Offline: How to Tell?

    For this reason, as part of our results reporting, we also explain the benefits they are receiving in the areas of brand awareness, market positioning, and delayed customer acquisition. For example, on an ecommerce site, once a product is selected...

  3. Shopping Search Engines Fuel Online Sales

    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Each time a customer narrows his search down, the customer can...