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  1. Microsoft Launches Live Search Cashback and Live Search Farecast

    Microsoft's new strategy focuses on “Commercial Search” as the first of four tactics to achieve its goal as the premier search engine for consumers making purchases online and doing product research. Customers sign up for a Live Search cashback...

  2. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    Most everyone who put together the news, by coincidence, used the product—sometimes onscreen. A special report from the Search Engine Strategies conference, December 5-8, 2005, Chicago, IL. Held at a Hilton in December 2005 and not a Westin in 2006...