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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  2. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Scrolling across the top of scroogled.com are quotes from Google's founders stating how paid ads bias search results and other original “don't be evil” position statements that have been completely reversed by the new paid Google Shopping product.

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing? Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in...

  4. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Since they announced the transition to a paid model for Product Search results in May, Google has worked hard to drive merchants to the new program. The transition actually kicked off in July, allowing merchants to start setting up PLAs (product...

  5. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Comparison shopping mobile apps like Goodzer demonstrate the value of in-store comparison shopping based on the incentive to get a better price for a product you know is in stock somewhere else. Namely, my thoughts tend towards identical matches or...

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Product Search's transition to paid Google Shopping starts in July. Product Listing ads appear for searches when Google determines the ad is relevant, and pertinent to the product search, which is exactly how the new Google Shopping will...

  7. 7 Tips for Landing Page Greatness

    Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed: The purpose of the image is to add some visual candy to the page and help orient the visitor to the...

  8. Google Commerce Search 3.0 Brings Big Brains to Smaller Shops

    Instant Search: Every keypress starts streaming product results and search suggestions directly within the search bar. On-site Complimentary Product Promotions: Merchandisers can create banner ads for product offers related to the search query...