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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company-centric marketing...

  2. Shopping Search Engines Fuel Online Sales

    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Each time a customer narrows his search down, the customer can...

  3. How AltaVista Works

    Yahoo says that the AltaVista brand and web site may survive once it completes its acquisition of Overture (which owns AltaVista). Contractually, AltaVista can also reject any page if a Trusted Feed customer doesn't comply with AltaVista's policies...

  4. The Search Engine Update, May 2, 2001, Number 100

    Past article about Google's acquisition of the Deja archives. Thanks to search engines, Amazon has gained a customer. The test we conducted did not lead to an increase in [LookSmart” Express submits so we have re-instituted the link to the free...