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  1. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later search for the same product on Google. Combine views of pages or product categories with buying signal modifiers...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. Rich Snippets in SERPs: Mentioned again for the standout you can achieve if the visitor is now searching for longer...

  4. Study: Search Driving Offline Conversions for Local Service Businesses

    There are some product implications here, as well as clear marketing takeaways. Finally, among those who had conducted a search in the past 90 days: of respondents found search to be "somewhat effective" or "very effective" to find local services...