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  1. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Search results beware and be aware, customer...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. For example, a simple search for "Friends of friends who work at The New York Times" resulted in several results:

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon also allows you to provide product for free if you ask for an unbiased review. Adding in videos as well can really help your product stand out from the competition. The more positive reviews you get, both for the product and as a seller, the...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...