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  1. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Search results beware and be aware, customer...

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Forty percent had faceted search, which Baymard Institute defines as a "list of filters for product attributes, filters that apply only to a part of the search results. Eighteen percent didn’t provide useful results if the product name was off by a...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. One of the most interesting questions is whether Google...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. For example, a simple search for "Friends of friends who work at The New York Times" resulted in several results:

  6. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. Equustek Solutions has requested that Google "remove all...

  7. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. The purest source of this information is the...

  9. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions Optimizing key images on your site such as your logos is another great way to take up potential...