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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. At the same time, the need for an online presence has never been stronger, while the...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all.

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. For Amari that was creating supporting information and a clearer call-to...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...

  5. 7 Tips for Landing Page Greatness

    Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed: The purpose of the image is to add some visual candy to the page and help orient the visitor to the...

  6. SearchDay: SEO Issues with Global Expansion

    Posted by Deano1976I work for an online cycle shop who keep all our discontinued product pages online, so that people can see the stats of their old bike, if they ever needed to go back view it again.

  7. Implementing your Search Strategy for the Latino Market, Part 2

    Review Me – allows you to purchase a review of your product or service directly from a target blog. Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities...