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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    With an incremental strategy, you can optimize for one product or service, and after you've achieved success, move onto the next product or service and so on. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. Use the product group layering to gather similar products together so you can...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Search results beware and be aware, customer...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. According to the DoubleClick website, the Search Commerce Suite "offers a smart...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  6. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Forty percent had faceted search, which Baymard Institute defines as a "list of filters for product attributes, filters that apply only to a part of the search results. Eighteen percent didn’t provide useful results if the product name was off by a...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...

  8. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Some say that the loss of key Google employee Vic Gundotra, who headed up Google+, is an indicator the product and its associated initiatives could be on the chopping block. What we’re hearing from multiple sources is that Google+ will no longer be...

  9. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. And information about the specific search results in question.