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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. Does an integrated search and social advertising strategy yield superior results to when they're pursued as...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? For the purpose of describing the image below, ranking...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    When did you know you needed this product? What things were you looking for in this product? Advanced Twitter search When you've got the results, look for patterns in the responses, and pay close attention to the actual words they use, this is the...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...