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  1. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Of course, product placements are nothing new. Last week, Search Engine Watch shared our top 10 predictions for video in 2014. Search Engine Watch interviewed Sarah Wood, the COO and co-founder of Unruly, to get a sharper perspective on five of the...

  3. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once a product category is chosen, BloomReach Mobile shows relevant products based on consumer intent. The "Just For You" feature creates personalized categories for the mobile user based on shared product attributes like brand, color, style...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. For some pure play ecommerce sites, the search results offer...

  5. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While merchants can pay fees for inclusion on our third party shopping sites, and subsequently may appear in Bing Shopping through partnerships we have, we do not rank merchants higher based on who pays us, nor do we let merchants pay to have...

  6. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. Sell a product or service As a reminder, Google’s Distinguished Engineer Matt Cutts insists that...