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  1. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The developers over at Yandex accomplished this creation of computer vision technology, enabling users with a better image search product. Although reverse image searching may not be the most in-demand function of a search engine, Yandex believes...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  4. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). With the introduction of Google Shopping campaigns, product inventory...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What if I search for a specific product from a particular brand? For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name...

  7. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Ninety-four percent of shoppers indicated a promotion or sale would persuade them to purchase a product, Google said. John Gagnon shared tips on Search Engine Watch earlier this month on how to use this type of information to customize the timing...

  8. 5 Google Dynamic Remarketing Ads Best Practices

    Google Product Recommendation Engine: Chooses ads for product ads based on what shoppers have viewed. Shopping Cart Abandoners: People who have visited your site, added a product to their shopping cart, and then decided to leave the site without...

  9. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once a product category is chosen, BloomReach Mobile shows relevant products based on consumer intent. The "Just For You" feature creates personalized categories for the mobile user based on shared product attributes like brand, color, style...

  10. SEO Into 2014: The Irreversible Changes in Google's Products

    Product Manger of Maps, he explicitly – yet subtly – makes the distinction between what Search and Maps are to be used for: And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit...

  11. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. Consumers have choices, not only where to shop, but which...