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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. Practically speaking, this is to help prepare the search engine for the rise of voice...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    For others, it's about taking you out of the SERPS, gathering important data, or just selling their product off your awesome site. Well I did a 5 second search on Shodan, a search engine that looks for ports and devices with "opportunities.

  3. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...

  4. The Content Marketing Elephant & the Enterprise

    In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral opportunities that are related to a particular product, service, or industry.

  5. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If you can increase the amount of purchases, donations, signups...

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...

  7. 7 Tips for Landing Page Greatness

    Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed: The purpose of the image is to add some visual candy to the page and help orient the visitor to the...

  8. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    His team leads global product management, strategic partnerships, business development and U.S marketing execution. Mehdi, a Microsoft employee since 1992, is currently responsible for global product management, strategic partnerships, and business...