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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Mobile commerce is the biggest opportunity, said Michael. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of...

  4. Search Marketing Integration Starts With Your Sales Team

    You could ask them to join individual associations – the local chamber of commerce for example. This can fuel product development and SEO strategies. They’ll be able to identify common customer questions, reservations and the most effective selling...

  5. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. Check out this piece in Retail Online Integration where he maps out a tool to better...