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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? I've even used Uber Suggest for blog topic idea generation. Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube.

  4. The 2014 Super Bowl Commercials Just Kicked Off

    Feature your product; for example, film a score in jelly beans or write out your hashtag in dancing Wheat Thins. As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching...